Personetics Podcast EP19 With Jim Marous, Co-Publisher of The Financial Brand
Beyond Digital: Jim Marous on Why Banking Must Become Cognitive
In a recent conversation with banking influencer Jim Marous, we explored how leading institutions are moving beyond basic personalization to build genuinely personal relationships with customers. Get insights on:
- Why most banks’ data capabilities exceed their willingness to act
- How “silent attrition” threatens even loyal customer relationships
- What distinguishes Cognitive Banking from traditional personalization
- Practical steps to make both digital and human channels more intelligent
Read the full discussion to learn how Cognitive Banking helps institutions build deeper, more profitable customer relationships through proactive engagement.
